Mediaocean is a company that acquired 4C Insights in July 2020. Mediaocean is an advertising services and software company based in New York City. The acquisition of 4C Insights was part of Mediaocean's plan to establish a modern system of record for omnichannel advertising. 4C Insights is a data science and media technology company based in Chicago. The acquisition was valued at over $150 million. After the acquisition, 4C Insights was rebranded as Mediaocean.
Mediaocean has raised a total of $40.5 million over the last 11 years. The company has received funding from various investors, including Edison Partners, Foundry Group, and ICG Ventures. However, it is important to note that Mediaocean was formed through the merger of two advertising technology companies, Donovan Data Systems and MediaBank, in 2012. The merger was facilitated by Vista Equity Partners, a private equity firm that acquired both companies. In 2020, Mediaocean acquired 4C Insights for over $150 million. The acquisition was funded by Mediaocean's existing sponsor, Vista Equity Partners.
Here is a breakdown of Mediaocean's funding rounds :
Pre-Seed Round: There is no information available on Mediaocean's pre-seed round.
Seed Round: There is no information available on Mediaocean's seed round.
Series A: Mediaocean raised $10.5 million in a Series A funding round led by New Enterprise Associates in July 2007.
Series B: Mediaocean raised $30 million in a Series B funding round led by New Enterprise Associates in April 2008.
Series C: There is no information available on Mediaocean's Series C funding round.
Series D: There is no information available on Mediaocean's Series D funding round.
Series E: There is no information available on Mediaocean's Series E funding round.
Acq - Fin: Vista Equity Partners invested in Mediaocean's acquisition of 4C Insights in 2020. When Mediaocean acquired 4C Insights in 2020, Vista Equity Partners invested in the acquisition. Vista Equity Partners is a private equity firm that acquired Mediaocean in 2015 for $720 million. Vista Equity Partners is known for investing in software and technology-enabled businesses. The investment in Mediaocean's acquisition of 4C Insights was part of Vista Equity Partners' strategy to support Mediaocean's growth and expansion in the advertising technology industry.
Mediaocean has had several investors over the years, it has a total of 8 institutional investors, including New Enterprise Associates, Kayne Anderson Capital Advisors, Foundry Group, ICG Ventures and Steamboat Ventures.
As of August 2021, CVC Capital Partners and TA Associates are the most important investors for Mediaocean. They acquired Vista Equity Partners' stake in Mediaocean, a leading omnichannel advertising platform, as part of a deal to fuel the growth of the company. As we already mentioned Vista Equity Partners had previously acquired a majority stake in Mediaocean in 2015. However, it is important to note that Mediaocean has had several investors over the years, including New Enterprise Associates, Foundry Group, and ICG Ventures.
Finally, it is important to note that According to the information provided by SaaS Mag, Mediaocean's 6-month growth rate is 341.87%. This indicates that Mediaocean has experienced significant growth over the past six months. However, it is important to note that this growth rate may not be sustainable in the long term and may be influenced by various factors, such as market conditions, competition, and changes in consumer behavior.