6sence funding rounds as example

6sense is a startup that provides an account-based marketing (ABM) platform powered by Revenue AI™. The platform helps businesses find leads with the highest potential for conversion by identifying appropriate leads, tracking their buying journeys, and using data-driven strategies to close deals. 6sense was launched in 2013 and has received several forms of official recognition, including being named as a foremost ABM software leader by Forrester in Q2 2020, Inc.'s best workplace in 2020, and G2's account-based advertising software leader. The company's clients range from small to big enterprises with notable names such as Dell, Motorola Solutions, Mediafly, and SocialChorus.

6sense has raised a total of $524 million over 10 rounds of funding. Here is a breakdown of the funding rounds:

1. Seed Round: 6sense raised $2.5 million in seed funding from Venrock, Battery Ventures, and a few other investors in 2014.

2. Series A: In 2015, 6sense raised $12 million in a Series A funding round led by Battery Ventures, with participation from Venrock and other investors.

3. Series B: In 2017, 6sense raised $27 million in a Series B funding round led by Industry Ventures, with participation from Bain Capital Ventures, Battery Ventures, and Venrock.

4. Series C: In 2019, 6sense raised $40 million in a Series C funding round led by Insight Partners, with participation from existing investors Bain Capital Ventures, Battery Ventures, and Venrock.

5. Series D: In 2021, 6sense raised $125 million in a Series D funding round led by D1 Capital Partners, with participation from Sapphire Ventures and Tiger Global. Existing investor Insight Partners also participated.

6. Series E: In January 2022, 6sense raised $200 million in a Series E funding round co-led by new investors Blue Owl and MSD Partners and included additional new investors SoftBank Vision Fund 2, B Capital Group, Franklin Templeton, and Harmony Partners. Existing investors Insight Partners, Tiger Global, D1 Capital Partners, and Sapphire Ventures also participated in the round.

7. Conventional Debt Round: In June 2023, 6sense raised $100 million in a conventional debt round.

6sense's investors include Venrock, Battery Ventures, Industry Ventures, Bain Capital Ventures, Insight Partners, D1 Capital Partners, Sapphire Ventures, Tiger Global, Blue Owl, MSD Partners, SoftBank Vision Fund 2, B Capital Group, Franklin Templeton, and Harmony Partners.

Here is a table that summarizes the difference in funding between conventional debt round, existing investors participation, and new investors participation:

As shown in the table, the conventional debt round is different from the previous rounds in that it is a debt round rather than an equity round. In this round, 6sense raised $100 million in convertible notes from Owl Rock, with participation from new and existing investors Viking Global Investors, the Ontario Teachers' Pension Plan, and Neuberger Berman. In contrast, the previous rounds were all equity rounds, where investors bought a stake in the company in exchange for their investment. In the previous rounds, both existing and new investors participated in the funding rounds, with some investors participating in multiple rounds.